Built by Operators, Not Observers
Our Story
Just over a year ago, We found ourselves driving 45 minutes across the Twin Cities to play indoor pickleball to occupy some time while our son was attending a church event. We aren’t pro pickleball players — just recreational players who love the sport, the community, and being active.
On the way home, the conversation was simple:
“This is great… maybe we can do this.”
That idea turned into something much bigger.
Leveraging more than 50 years of combined experience across consulting, business, marketing, IT, and process improvement, we set out to build something from the ground up — not just a place to play, but a facility where community could be built, designed to operate as a sustainable, scalable business.
We opened our doors in September 2025.
Built from real-world experience — not theory.
We own and operate an indoor pickleball facility in Minnesota, where we work through the same decisions, challenges, and opportunities that every facility owner faces. From layout and pricing to programming and day-to-day operations, we’re actively building, testing, and refining a business in a rapidly evolving space.
What We Built
Today, our facility includes:
7 indoor pickleball courts, including a premium, championship court - best in the Twin Cities
A second-level viewing area (“The Palm Perch”) with entertainment including pool tables, ping pong, and dart boards
A kitchen offering light snacks, smoothies, specialty drinks, beer, and wine
A growing pro shop featuring leading pickleball brands
A dedicated event space for parties, group events, and private bookings
But more importantly — we built a business model behind it.
How We Help
We share what we’re learning in real time — what works, what doesn’t, and what we would do differently — to help you:
Make better decisions before committing capital
Avoid costly trial and error
Build a facility that actually works
What We Learned
Like any new venture, it hasn’t been perfect. We’ve had wins. We’ve had misses. And we’ve made adjustments along the way.
Those experiences — especially the mistakes — have been some of the most valuable. They’ve helped shape a facility that is now growing, improving, and operating with a clear understanding of what works and what doesn’t.
Why We Started Pickleball Advisory Group
As we were building, we noticed something — there’s a lot of noise in this industry. Pickleball is booming, and the common message is:
“If you build it, they will come.”
But the reality is more complex. Opening and running a successful facility requires:
Thoughtful planning
Smart pricing and programming
Efficient operations
Ongoing adjustment and optimization
We would have benefited from real-world guidance during our journey — not theory, but practical insight from someone actively doing it.
That’s exactly why we created Pickleball Advisory Group.
Our Approach
We’re not here to sell a one-size-fits-all playbook.
Every market is different. Every facility is unique.
But the principles of building a strong, profitable operation are consistent — and that’s where we focus.
Practical. Honest. Experience-driven. Built from real operations — not theory.
Let’s Talk
If you’re planning a facility, evaluating an opportunity, or looking to improve an existing operation — we can help you avoid costly mistakes and move faster with confidence.
30-minute session • $150 (credited toward future services)
Ideal for new facilities, investors, and operators looking to improve performance.
Payment required to reserve your session. You’ll select a time immediately after checkout.